Marketing & Creative

Accounting for marketing agencies and creative studios

A large campaign budget is not the same as agency revenue. Abacus helps you separate service fees, client-funded spending and production costs, so you can understand what each account contributes and plan payments to your team and collaborators.

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What your business needs

What matters in marketing and creative work.

We help you distinguish agency fees from client budgets and connect campaign costs to each project, so you can assess what your work earns.

  • Client budgets

    Distinguish agency fees from spending managed for clients.

  • Campaign costs

    Allocate media, production and collaborator costs correctly.

  • Platform payments

    Reconcile advertising charges, invoices and currency differences.

  • Project margins

    Compare retainers or project fees with the actual cost of delivery.

How we can help

Support for your agency or creative studio.

  1. Agency bookkeeping

    Organise revenue, advances and client-related expenditure.

    Accounting Services

  2. Campaign reporting

    Track costs against approved budgets and available records.

    Consulting Services

  3. Platform reconciliation

    Review advertising invoices and payment statements.

    Accounting Services

  4. Payroll and collaborators

    Organise employee and external provider records.

    Accounting Services

  5. Tax and financial reporting

    Review obligations and results by client or project.

    Financial & Tax Services

Benefits

What you gain

  • Clearer agency income

    Understand fees and client-funded spending in line with your contracts and invoicing arrangements.

  • Visibility of campaign commitments

    Compare approved budgets with actual spending and costs still to be paid.

  • A basis for better pricing

    Use project costs and available time records to review retainers, quotes and the mix of clients.

How we work

How we work with your business.

We start by understanding your business, then support you on an ongoing basis.

  1. Get to know your activity

    Your business, how it operates and the challenges you face.

  2. Identify your needs

    Accounting, tax, reporting or advice, according to your priorities.

  3. Agree the services

    What we will do for you and how we will stay in touch.

  4. Support you on an ongoing basis

    We deliver the agreed services, month after month.

Common questions

Before you get in touch.

Can't find your answer? Contact us at any time.

  • The accounting depends on your contractual role and billing arrangements; we review these before classifying amounts.

Other industries we work with

All industries

Let’s talk about your business

Tell us how you manage client budgets, agency fees and collaborators, and which project figures you want to improve.

Get in Touch